Market Updates

WILD Flavors Forms the WILD Global Flavor Council

Swiss company WILD Flavors GmbH (WILD) has created the WILD Global Flavor Council to consolidate and leverage the knowledge and expertise of worldwide employees to allow for a deeper focus on flavors. Marie Wright, WILD’s chief global flavorist, will be responsible for leading the WILD Global Flavor Council. 
 
The WILD Global Council involves leaders from a variety of cross-functional disciplines and regional leaders in areas such as flavor creation, research and innovation, operations, supply chain, regulatory, legal, aroma chemicals and mint. WILD plans to capitalize on its global flavor expertise to support the flavor strategy for increased growth in sales across all product categories (beverage, confectionery, culinary, dairy, mint, and savory).
 
Michael H. Ponder, global CEO of WILD Flavors GmbH commented, “The formation of the Council brings together WILD’s worldwide technical capabilities in flavors while seamlessly being linked to the business to allow for excellence in service to both regional and global customers.”

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